12 -13 July 2025

RAI Amsterdam

EXHIBIT AT THE
EURO MUSCLE SHOW EXPO

Showcase your brand & products to thousands of potential customers at the Netherland's largest fitness expo. A unique opportunity to reach new customers & build connections.

Meet New Customers

Showcase your brand

Our launch event in 2024 attracted 8,500 visitors over the weekend. Join us for the 2025 as we expect to attract a minimum of 12,000 sporting enthusiasts including gym owners & fitness instructors, all keen to see the latest products for strength sports & general fitness.

12.000

Visitors
Expected

1.000

Athletes
Expected

29+

Countries
Attending

100+

Exhibitors
Expected

Showcase, Experience and Impress

Unique opportunities for Fitness brands

We are a growing show with an established and dedicated community. This provides unique opportunities to showcase your product or service in person directly within your niche market.
Pictured: 2024 BAD ASS Nutrition Booth

Accessible for all brands

Suitable options For All budgets

From large multinationals to grass roots fitness start-ups everyone can experience the effects of the Euro Muscle Show. We cater to all: producers, innovators and industry leaders.
From large multinationals to grass roots fitness start-ups everyone can experience the effects of the Euro Muscle Show. We cater to all: producers, innovators and industry leaders.
From large multinationals to grass roots fitness start-ups everyone can experience the effects of the Euro Muscle Show. We cater to all: producers, innovators and industry leaders.
From large multinationals to grass roots fitness start-ups everyone can experience the effects of the Euro Muscle Show. We cater to all: producers, innovators and industry leaders.

Join the Euro Muscle Show

See our sponsorship opportunities

Secure your exhibition space for 2025

Reserve your Exhibition Location

Secure a location to the sport that matches your brand the best! A good location will always attract the best traffic and create the most sales!

Click the map for a detailed view.

Engage & Profit

Sell your products live for two days!

With an interested audience present, this is your chance to engage with them live and sell your product. Provide unique experiences, limited edition products and discounts for an amazing response!
Pictured: 2024 Bolero Booth

Get New Sales

Our Audience for
your Business

The following niche markets have found success at our event. Are you next?

Supplements & Nutrition

Fashion & Apparal

Gym Equipment

Wellness & Therapy

Gym Technologies

Fitness Consulting & Training

Talk to us and we can show you how we can boost your brand. We can provide bespoke packages to get the most from your investment.

Become a part of the largest Dutch powersports expo

Request a Media Kit for 2025!

Fill in the form and one of our representatives will reach out to you to with our 2025 media kit! In which you'll explore the opportunities for your booth at the Euro Muscle Show 2025!